business
Building More Than Businesses: How Gaby Cueva Is Shaping Opportunity in the Rio Grande Valley
By Guest Contributor at MyRGV
· May 29, 2026
· 1 min read
In 2021, working from her mother’s kitchen in McAllen, 23-year-old Gaby Cueva began baking cookies with no formal business plan, no external funding, no prior business experience, and no corporate backing or institutional support. What started as a small, home-based effort has since evolved into ...
Key takeaway What started as a small, home-based effort has since evolved into ...
Why this matters in The Brownsville
Gaby Cueva's entrepreneurial journey is a testament to the Rio Grande Valley's potential for growth and innovation. As her businesses expand, they not only create new opportunities for customers to experience unique dining and shopping options, but also provide a platform for local residents to develop skills and gain confidence in the workforce. The fact that her team is predominantly women and minority employees reflects the Valley's diverse demographics and highlights the importance of inclusive hiring practices. With the upcoming launch of Sunrise Market, Cueva is poised to further amplify the voices of emerging entrepreneurs in the region, potentially fostering a new wave of local startups and small businesses. As the Valley continues to navigate the challenges of border dynamics and economic development, Cueva's commitment to community-driven growth serves as a model for how business can be a catalyst for positive change in Brownsville and beyond.
About this story
Original reporting by MyRGV . The Brownsville surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit MyRGV . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: May 29, 2026 ·
Source: MyRGV ·
Reading time: 1 min
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Frequently asked about this story
What is this story about? In 2021, working from her mother’s kitchen in McAllen, 23-year-old Gaby Cueva began baking cookies with no formal business plan, no external funding, no prior business experience, and no corporate backing or institutional support. What started as a small, home-based effort has since evolved into ...
When was this published? This article was first published on May 29, 2026 by MyRGV and curated for The Brownsville readers.
Who reported this story? This story was reported by Guest Contributor at MyRGV. To learn more about how The Brownsville selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The Brownsville, or browse our daily briefing and topic hubs .
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